Brand Feature: A Winter Branding Shoot with Silver Lining Gumboots

There are some brands that just click – not only because they have an incredible product, but because they have a heart behind their vision. Silver Lining Gumboots is one of those brands, and I’ve had the absolute pleasure of working with them before. So, when they reached out for a fresh branding shoot for their latest gumboot range, I couldn’t have been more excited to collaborate again.

This time, we took things to a dreamy location: a lush equestrian farm nestled in the wintery charm of Cape Town. Think rolling green pastures, moody skies, and the gentle rhythm of hooves in the distance – all the perfect ingredients for a cosy, authentic winter shoot filled with style, fun, and of course… puddles.

Branding photography in Cape Town

Silver Lining Gumboots: More Than Just Rain Gear

Before diving into the shoot itself, let’s talk a bit about what makes Silver Lining Gumboots such a standout brand. Their mission is simple, yet powerful: to change the way gumboots are perceived. Forget clunky, muddy footwear reserved for gardening and mucky chores – Silver Lining is on a mission to eradicate all gross gumboots from any wardrobe and replace them with pieces that are classy, classic, and comfortable.

Branding photography in Cape Town

Their vision embraces a reality we all know too well: You can’t stop the rain from falling, but you can be ready for it – with style and optimism. Whether you’re walking your dog, spending a day on the farm, or just running errands in the drizzle, their boots allow you to jump in puddles without sacrificing your aesthetic.

With values like authenticity, kindness, reliability, and a whole lot of fun-loving optimism, this brand truly walks the talk (pun absolutely intended).

For this shoot, we wanted to blend the essence of Cape Town’s winter beauty with the brand’s joyful spirit. So we headed to a stunning equestrian property – the perfect canvas to paint a story that felt warm, grounded, and stylish.

Picture this: a young woman in a wool coat, her Silver Lining Gumboots peeking out beneath, walking beside her horse in the misty morning light. She laughs, wraps her arms around his neck, leans against a weathered wooden fence, and even kicks up a bit of muddy water with a carefree grin. This shoot was all about real connection – with nature, animals, and those spontaneous moments of joy that come from embracing the weather rather than avoiding it.

Why This Shoot Worked So Well

There’s something special about returning to work with a brand you already love. You understand their voice, their style, and their audience. With Silver Lining Gumboots, I knew I wanted to keep the visuals natural yet polished, playful but not cheesy, and always grounded in authenticity.

Here’s what made this shoot truly shine:

• The Setting: The equestrian farm added layers of texture – from the hay bales to the rustic stables, to the glistening puddles that formed naturally after a soft drizzle.

• The Styling: The boots themselves were the star, of course. Each pair stood out beautifully against the muted tones of winter – bold but timeless.

• The Model: She brought such warmth and energy to the session. Watching her bond with the horse and embrace the moment made for some of the most heart-warming shots.

• The Mood: The Cape Town winter gave us the perfect moody sky and soft lighting that made every colour pop and every puddle feel like a playful opportunity.

Branding photography in Cape Town

Throughout the shoot, I kept coming back to Silver Lining’s core values. These weren’t just photos of gumboots. They were moments of joy, trust, freedom, and a genuine love for the little things – like that satisfying splash of a puddle underfoot or the warm breath of a horse in the cold air.

The shoot embodied everything Silver Lining stands for: that happiness isn’t about having perfect weather – it’s about choosing to enjoy the day anyway, stylish boots and all.

Wrapping It Up (In Raincoats and Boots)

Working with Silver Lining Gumboots again reminded me just how powerful branding photography can be when it reflects not only a product but the heart behind it. These aren’t just gumboots – they’re a lifestyle. A mindset. A reminder to embrace the rain, the mud, and the magic that comes with them.

If you're a brand that wants to capture your essence in a way that feels warm, relatable, and beautifully you – let’s chat. Whether it's winter boots, skincare, pet products, or anything in between, I’d love to help you tell your story.

And to Silver Lining Gumboots – thank you for letting me be part of your mission to make rainy days something to look forward to.

P.S. If you haven’t already, go check out Silver Lining’s latest range. Your wardrobe (and your future rainy-day self) will thank you.

☔🐴✨