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  • Writer's pictureAshley Chapman

Capturing Coastal Chic: KELP Branding Shoot in Cape Town

As the sun dipped below the horizon, casting a warm glow over the golden sands of Camps Bay, I had the privilege of capturing the essence of KELP—a local brand that weaves magic into every thread. Their handwoven bags, crafted from 100% cotton, are more than just accessories; they’re a celebration of ethical craftsmanship and coastal living.

KELP’s commitment to sustainability resonates with my own passion for capturing beauty in harmony with nature. Their bags are not only stylish but also eco-conscious. Each strand is meticulously woven by skilled artisans, ensuring that every stitch tells a story of care and dedication.

Our shoot began late afternoon, with the sun setting over the azure waters of Camps Bay. The bags, adorned with intricate patterns and earthy tones, seemed to dance in the salty breeze. Against the backdrop of Table Mountain, we captured moments that encapsulated the spirit of Cape Town—vibrant, diverse, and effortlessly chic.

KELP’s bags are versatile companions. Whether you’re strolling along the shoreline, attending a business meeting, or exploring the local markets, these handwoven treasures effortlessly transition from one occasion to another. Their spacious interiors accommodate everything you need, while the sturdy cotton ensures durability.

Based right here in Cape Town, KELP draws inspiration from the rugged coastline, the whispering kelp forests, and the vibrant energy of our city. Their commitment to supporting local artisans and promoting sustainable practices makes them a true gem in our community.

As the sun dipped lower, casting long shadows on the sand, I knew we had captured something special. The bags, slung over shoulders and held in sun-kissed hands, told a tale of authenticity, craftsmanship, and love for our coastal home.

So, next time you’re planning a beach day, a holiday escape, or a day at the office, consider KELP. Let their handwoven bags be your companions, carrying a piece of Cape Town wherever you go.

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