Bringing Warmth to a Brand: Altevrede Olive Farm’s Olive Oil Branding Shoot

When it comes to telling a brand’s story, visuals are everything. Recently, I had the pleasure of photographing a branding session for Altevrede Olive Farm’s Karoo Extra Virgin Olive Oil — and what unfolded was a warm, inviting showcase of flavour, tradition, and connection.

The shoot wasn’t just about a product. It was about an experience: the clink of a knife spreading cheese, the golden drizzle of olive oil over fresh bread, the rustic textures of a charcuterie board waiting to be shared. Each image was designed to make you pause, lean in, and imagine yourself enjoying these little moments of everyday luxury.

Lifestyle and Branding photography in Cape Town.

The Cosiness in Every Frame

The images from this shoot are filled with earthy tones and natural textures, inviting viewers to feel at home. The dark glass bottle contrasted beautifully against the warm wooden tones of the serving board, while the bread, cheeses, and olives added a sense of abundance and comfort.

One of my favourite moments to capture was the gentle pour of the olive oil onto a slice of fresh bread. There’s something so simple, yet deeply satisfying, about the way olive oil connects food, people, and place. It speaks of hospitality, of gathering around a table, of slowing down to savour quality. That’s exactly the feeling we wanted these photographs to convey.

Why Branding Shoots Are Worth the Investment

In today’s digital-first world, your brand is often introduced through an image before a single word is read. That’s why investing in professional branding photography is one of the best decisions a business can make.

For Altevrede Olive Farm, their olive oil is not just a product; it’s a representation of heritage, craftsmanship, and the land it comes from. High-quality branding images allow them to:

• Showcase authenticity – Customers can see the real product in a relatable setting.

• Build trust – Professional images communicate care, quality, and attention to detail.

• Tell a story – From the farm to the table, visuals carry the narrative of connection and experience.

• Enhance marketing – Whether for social media, websites, or print, polished branding photos elevate campaigns and create a consistent identity.

Creating Emotional Connection Through Photography

The success of a brand doesn’t come from selling products alone—it comes from creating a feeling. Consumers are drawn to brands that make them feel something. In this case, warmth, indulgence, and authenticity were at the heart of the shoot.

By leaning into cosy, lifestyle-inspired imagery, Altevrede’s olive oil becomes more than just an ingredient—it becomes part of a lifestyle. It speaks to people who value quality, who love the art of entertaining, and who find joy in the simple beauty of food shared with others.

Lifestyle and Branding photography in Cape Town.

Why Work With Me

As a photographer, my role is more than just pressing a shutter. It’s about understanding your brand, your values, and your audience, then weaving those elements together into a visual story.

I bring a warm, natural style to branding shoots that makes your business stand out while still feeling authentic and approachable. Whether you’re a small business owner, a creative entrepreneur, or a family-run farm like Altevrede, I work to highlight the heart of your brand so your customers connect with you instantly.

This branding shoot for Altevrede Olive Farm reminded me of why I love what I do—helping brands shine through photography. Each image captured not only a product but a feeling: the comfort of gathering, the richness of flavour, and the beauty of living simply and well.

If you’re ready to give your brand the same treatment—images that don’t just show your product but tell your story—then let’s work together. Because your brand deserves more than just a picture; it deserves a visual identity that connects, inspires, and lasts.

Lifestyle and Branding photography in Cape Town.